Effectively Share the Gospel Across Cultures
Equip yourself with practical, biblical strategies for effective intercultural evangelism.
✓
Understand diverse worldviews
✓
Communicate across divides
✓
Connect with communities
Effective Intercultural Evangelism: Good News in a Diverse World
Jay Moon and Bud Simon unpack the intercultural dynamics that Christians need to understand when encountering people from different communities and cultural backgrounds. Regarding evangelism from the perspective of four major worldviews (guilt/justice, shame/honor, fear/power, and indifference/belonging with purpose), this book demonstrates contextual evangelism approaches that are relevant, biblical, and practical. The authors draw on new research conducted with hundreds of participants that reveal concrete ways to communicate the gospel effectively across cultures.
Meet the Authors
Jay Moon and Bud Simon bring decades of experience in cross-cultural ministry, evangelism, and church planting, offering practical, research-based insights to help Christians share the gospel across diverse communities.
Bud Simon
Bud Simon spent twenty years as a church planter and regional overseer in Brazil, where he led efforts to grow faith communities and mentor church leaders. Now, he works as a coach for ministry leaders while pursuing his PhD at Asbury Theological Seminary. With nearly three decades of marriage and four children, Bud’s life is deeply rooted in both family and ministry. He regularly speaks at conferences, teaches in academic and church settings, and has authored multiple papers and books. His teaching focuses on the Holy Spirit, spiritual gifts, church planting, evangelism, and leadership. When not traveling to Brazil, Bud enjoys hiking, kayaking, woodworking, and personal finance.
Jay Moon
Jay Moon served for 13 years as a missionary with SIM in Ghana, West Africa, where he worked among the Builsa people, focusing on church planting and water development. Alongside his wife and four children, Jay’s ministry also emphasized sustainability and community transformation. Currently, he is a Professor of Evangelism & Church Planting and Director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. He has authored six books, edited five others, and contributed numerous articles and chapters. A frequent speaker on church planting, evangelism, orality, and marketplace mission, Jay is also a licensed Professional Engineer and holds an MBA with a focus on social entrepreneurship. His hobbies include treehouse building, axe throwing, and supporting small business startups.
Transform Your Approach to Evangelism
Effective Intercultural Evangelism is an invitation to engage the world around you with greater understanding, empathy, and effectiveness. Discover how you can bring the Good News to a diverse world in a way that is both culturally sensitive and deeply rooted in the truth of Scripture.
